Recent Work

Strategic Content Marketing and Events

A unique Victorian era signature quilt inspires community place making  

Program:

Using earned media, email marketing and community networks, created connection to the quilt homecoming, e.g., Historic Commission, local businesses, library, artists, religious and community groups.

– Curated a fiber art exhibit to accompany the quilt. Based on geneaological research, created exhibits and content about the people whose names appear on the inscribed quilt.

– Coordinated volunteers to create a scavenger hunt highlighted by a “yarn storm” that raised awareness of  the quilt homecoming events.

Outcomes:

– More than 300 people visited the Beebe Exhibit on the four Saturdays. This doesn’t include those who attended  the First Friday reception or during Melrose Open Studio Tour.

– There was a waiting list to attend at the textile restorer’s presentation.  View it online on MMTV (search for “Have Camera Will Travel Quilts).

An Artist’s Online Portfolio

A sculptor with a rich body of work seeks to provide a flexible way to communicate with collectors as they discuss commission and purchases.

The Strategy:

– Refreshed web site, implemented SEO.

– Established photo, video and written library templates for storage and display of work.

– Trained artist on how to use WordPress and create personalized portfolios to share with clients as they discuss his work.

Outcomes:

– Web site structure established with templates for tailored portfolios.

– Structure to organize images and technical specifications of body of work.